The Cash Kings Betting is helping Australians grow their wealth through passive income and new-age market opportunities.
They're a digital-first company, focusing on delivering curated educational content, along with building the tools to help give their clients the edge they need to rise amongst the rest. They drive success through their strong community and client support team, founded on perseverance and learning.
Why Airtable?
The team over at The Cash Kings Betting are truly customer focused. Their industry is heavily data-driven, yet the technology is stuck in the stone ages. When it comes to timing the market, you need to shave as much time between analyists finding opportunities, and delivering this information to the client as possible.
They also needed something that could grow with their team, and enable them to work with increasingly more dynamic data, whilst being intutive enough for non-technical stakeholders to work with effortlessly. It needed to get out of their way, so they could focus on doing what they do best.
This is why they chose Airtable.
Their team got to work - moving content like tips, results, and analyses from a variety of sources like Google Spreadsheets and Wordpress into Airtable, instantly centralising their vendor sprawl. Quickly, non-technical team members were able to build the tracking sheets of their dreams, with the ability to create joins and links between rows, sheets, and even bases (read: spreadsheets).
Suddenly, everything was in the one place. Duplicate data was reduced to almost zero, and there were proper controls in place for who could access, edit, and update what.
Their development team quickly got to integrating their data onto the frontend - now able to power their results sheets, data-driven pages and customer experience in real-time; no longer needing to wait for manual work to be done, or daily automations to run in order to update multiple different sources of information - it was now all in one.
But hold on... Airtable announced that they were no longer the serving of static files in the form of attachments! All of that work. Was it all for naught?...
☁️ Airproxy, to the rescue.
Airproxy's (self-admittedly 😏) powerful platform features allowed The Cash Kings Betting's team to keep their focus on delivering amazing experiences to their customers, and left all of the caching of data and content to the nerds (us! 🤓).
With a Business tier, The Cash Kings Betting was able to...
- use Airtable as a CDN, hosting their static files,
- serve their content to thousands of clients, even on the busiest of seasons without worrying about anything crashing, and of course
- they could keep their data centralised, breaking down data silos, allowing them to keep finding new opportunities and increasing the likelihood to cross-pollinate success across the brand!
Can we help you?
Are you in a similar position? We'd love to help you focus on your product, and not your infrastructure. Reach out to our team to setup a call, or get started with a free account and try Airproxy out for yourself!